Sequence 07:

Dove Bar Repackaging

Project Name

Dove Repackaging

Course

Packaging Design 1

Semester 

Fall 2022

Instructor

Thomas McNulty

Pleasure, 

self-care, luxury,

and decadence.

For my Dove chocolate bar repackaging project, I began by researching Dove’s target audience—women who value self-care, luxury, relaxation, and pleasure. Inspired by the way makeup symbolizes self-care and luxury, I explored 1940s makeup packaging, which felt fitting since Dove was founded in the 40s.

This timeless style informs my design, creating a nostalgic yet refreshing connection to Dove’s message of indulgent self-care.