Sequence 07:
Dove Bar Repackaging
Project Name
Dove Repackaging
Course
Packaging Design 1
Semester
Fall 2022
Instructor
Thomas McNulty
Pleasure,
self-care, luxury,
and decadence.
For my Dove chocolate bar repackaging project, I began by researching Dove’s target audience—women who value self-care, luxury, relaxation, and pleasure. Inspired by the way makeup symbolizes self-care and luxury, I explored 1940s makeup packaging, which felt fitting since Dove was founded in the 40s.
This timeless style informs my design, creating a nostalgic yet refreshing connection to Dove’s message of indulgent self-care.