Sequence 02:

WISE Rebrand

Project Name

WISE Rebrand

Course

Branding 2

Semester 

Spring 2024

Instructor

Peter Chun

Empower, 

achieve, represent,

and grow.

The rebranding of WISE aims to honor its legacy while positioning it for the future. My approach focuses on creating a visual identity that embodies strength, inclusivity, and leadership. By blending refined and bold elements, the design reflects WISE’s mission to empower women across sports and events.